Vendor Information - The Only Place for your Business is Here.

Full Throttle Saloon in Sturgis...

Has received world wide recognition as the "World's Largest Biker Bar!" situated on 27 acres, located two miles from Sturgis on Hwy 34 East. During the Sturgis Rally, Full Throttle Saloon is the only place to be with best entertainment starting at breakfast and running late into the night. Live bands perform all day and national acts perform on our own amphitheater at night. There's never a cover charge at Full Throttle Saloon and all our nightly concerts are free! Full Throttle Saloon offers the best in Sturgis including dyno drags, and more! There's no reason for anyone to go anywhere else! Vendor Alley is the Best Place to Be in Sturgis!

Vendors at Vendor Alley...

Have come to enjoy their own success at Full Throttle Saloon in Sturgis to such an extent, they return year after year. Record number crowds come to Full Throttle Saloon during the rally each year filling Full Throttle Saloon to capacity of 13,000!

Full Throttle Saloon's popular Vendor Alley

Can accommodate almost any size set up from a 10 x 10 outdoor space to a semi truck. These vendor spots also have electrical hookup and telephone jack hookup. Vendor Alley also has lighted 12 x 12 enclosed units with electrical hookup, pegboard walls to display product, phone jack to connect telephone service for credit card machines and a 7' x 8' roll down door where vendors can have the convenience of using their own locks to protect their valuables after closing. Electrical Hookups, Pegboard Walls and Phone Jacks.

Choose your vendor spot on Vendor Alley...

And enjoy the crowds as they walk through shopping to their heart's content or choose your spot where bikers can see your merchandise while they try out the dyno drags machines, see the Wall of Death, or sling shot with Zero Gravity Launches "Ejection Seat", the most popular ride to hit Sturgis and exclusively at Full Throttle Saloon.

Vendor Alley Celebration, hosted by Full Throttle Saloon's own live D.J. will talk about your product on the PA and point out your location to thousands of customers.

Full Throttle Saloon in Sturgis has been and continues to be promoted thru television, extensive articles and pictures in many biker magazines and is committed to attending major biker events throughout the year in the United States to further promote Full Throttle Saloon.

Full Throttle Saloon is located in the county just outside the Sturgis city limits. Vendors purchase a County Permit, which is $400.00. Vendors will also obtain a South Dakota state sales tax number.

All prices quoted are for the entire 2007 Sturgis Rally Event.
Outside Space

For larger vending spaces, please contact us for details.

Vendor space is limited and availability is on a first come, first serve basis only. Call today and join the many vendors who are already calling Full Throttle Saloon's Vendor Alley home.

Email here or Call 888-567-4909 today!