The Vicki Ballard Memorial Ride commemorates the life of Vicki Ballard, Michael Ballard's sister. Vicki was instrumental in the development, planning and operation of the Full Throttle Saloon, from the beginning. Vicki suffered with breast cancer for seven years and passed away last August following the 2010 Sturgis Rally. Vicki loved the Full Throttle Saloon and the people who come there. She was side by side with Michael in making it what it is today. Vicki is dearly missed by us all.