Ballard: My website has become a top priority

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• 2010 Sturgis Rally News

With over 30,000 visitors daily, Michael Ballard's Full Throttle Saloon is the epicenter of the Sturgis Rally...in Sturgis. Managing the 10 million visitors that visit the fullthrottlesaloon.com within sixty days before and after the Rally, makes Michael Ballard's FullThrottleSaloon.com a popular internet destination for those not attending the Sturgis Rally.

Christopher Donahue of Phoenix based Liquid Communications (www.liquidcomm.net) is tasked with the challenge of presenting the fullthrottlesaloon.com to it's millions of annual users, generating sales online, online advertising initiatives, and the growth of the Full Throttle Saloon digital brand, year over year.

“Its not easy,” notes Donahue, keeping the site up to date is the biggest struggle. “A lot of times, we have content prepared, and things change, but that's the nature of Mike's business.”

This year, the Michael Ballard's Full Throttle Saloon will add an additional 12 web cameras into the mix, a VIP Fan Club, and more video and multimedia content.

“The site is really coming alive,” says Donahue, “with the increasing demand for digital services, we have to present it to a wide variety of users. I'm especially excited about the kick off of our mobile services for the Full Throttle.”

Full Throttle Saloon will be adding in mobile services this year to its host of web based offerings.

“We'll be giving users up to the minute updates on what's happening at the venue, as well, we'll be providing some special celebrity interviews, photos and video that you won't be able to get anywhere else.” notes Donahue.

Ballard can't agree more. “In my experience, 'web designers' are among the worst people I've ever had to deal with, but my relationship with Liquid Communications and Chris is different."

“Liquid Communications understands the nature of my business, they take a personal interest.”

“I've never had that before from a web company.” says Ballard.

Liquid Communications provides Ballard with a vast array of search optimized solutions, which have propelled the fullthrottlesaloon.com to the top of all search engines.

“Within a few weeks of taking over my site, I noticed we were showing up at the top of the most relevant searches that matter most to me." “Over 60% of our web traffic comes from search engines, that makes my placement extremely important."

“Liquid Communications has delivered."

The fullthrottlesaloon.com will continue its year round content initiatives, which will be aided by the filming of the second season of Full Throttle Saloon on TruTV.

For additional media or comments contact:

Stefanie Lyn
Liquid Communications - PR
Telephone: 605-415-2300
Email: stefanie.lyn@linlarservices.com
Online: www.liquidcomm.net