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Owner Michael Ballard bought 30 acres in 1999 and started to build what is now known as the worlds largest biker bar the Full Throttle Saloon. With the new TV show on TruTV The Full Throttle Saloon is now a household name. The Full Throttle Saloon reality series is programed into 93 million homes nationwide and is a huge hit. With a brand this large we felt it was a "no brainer" to start a nationwide franchise. With the aesthetics of the Full Throttle Saloon in Sturgis and a combination of great food, entertainment and motorcycles, now is the time for you to own your very own Full Throttle Saloon. » read more
With over 30,000 visitors daily, Michael Ballard's Full Throttle Saloon is the epicenter of the Sturgis Rally...in Sturgis. Managing the 10 million visitors that visit the fullthrottlesaloon.com within sixty days before and after the Rally, makes Michael Ballard's FullThrottleSaloon.com a popular internet destination for those not attending the Sturgis Rally. » read more
With over 30,000 visitors daily, Michael Ballard's Full Throttle Saloon is the epicenter of the Sturgis Rally. Managing the 100+ bartenders and nearly 300 employes presents its own unique challenges. » read more
Click on a photo to view the awesome galleries of the action at the Full Throttle Saloon.
